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A team of Angolan creatives recently created the new look for the Loya com Café packaging, a product from the Promasidor group.
According to the statement that Notícias de Angola had access to this Thursday, it is a single-dose soluble drink that mixes milk, coffee and sugar.
According to the statement, over two months, the team, led by brand specialist, Abílio Pinto, developed a stimulating design with which the Angolan consumer identifies, as demonstrated in the tests carried out with the target audience. Professionals specialized in industrial design, modeling and project management also participated in this image creation process.
Packaging design is an indispensable specialty in Marketing, being essential for communicating to the consumer information about an item, its main characteristics, as well as the attributes that distinguish it from other products available on the market.
In Abílio Pinto’s opinion, the market offers many opportunities for national creative professionals. However, the lack of industrial design schools prevents the development of skills in this area.
“Faced with this lack of professionals, companies turn to creatives from other countries, which is a lost opportunity, both for Angolan professionals and for the economy that has to export currency to hire this type of work”, highlights the specialist in brand creation.
Loya com Café was developed by Promasidor to respond to a desire expressed by the consumer in several market studies.
The product is manufactured based on the local production chain.