The term “viral content” has spread among social media activists and those working in the field of Internet and technology, which is the password that guarantees achieving the desired results from the content, whether the goal is more customers, more sales, or even more followers. Viral is a word that expresses rapid spread, which means all content spreads quickly among many browsers who re-share it on their pages, which means the content spreads on social platforms rapidly, similar to the spread of “viruses.”
For more information and understanding of the new term, “Al-Bilad” polled the opinion of the technology expert and researcher in corporate culture, head of the Artificial Intelligence Group, Jassim Haji, who said: “Viral content has become a significant part of our digital landscape and has transformed the way brands communicate with… Its audience, content creators engaged with their viewers, and contributed to shaping information and popular culture.” He stated that by understanding the principles and factors behind viral content, we can create material that has the ability to spread and share on a large scale.
Haji added: “(Viral content) refers to a type of content that spreads quickly and widely across the Internet, often through social media platforms, and captures the attention of a large number of people who share or repost it with others.”
Haji pointed out that viral content plays a crucial role in shaping popular culture, influencing consumer behavior and generating awareness about brands, products and services.
He stated that one of the most striking characteristics of viral content is its ability to attract the user’s attention and engage him from the first moment, as different techniques are used to create such content, including interesting storytelling, attractive visuals, and interactive elements.
Haji stated that these technologies activate a strong emotional response in viewers, making them feel compelled to participate or interact with the content.
Haji continued, “Relevant topics are another key factor that contributes to the success of viral content. Therefore, content that addresses current issues, trending topics, or the interests of the target audience tends to have higher chances of going viral. For example, it may include the topic of climate change and its impact on the environment.” Viral content on sustainable living practices and renewable energy.”
The head of the AI group noted that timing is also crucial when it comes to creating viral content. Content should be released at the right time to align with current trends, events or conversations. For example, a news article or video created during a major global event can go viral due to audience interest in the event.
Regarding paid advertisements, Haji said: “They are promotional materials that are paid directly to platforms for dissemination among their audience. They aim to promote a specific product or service and are usually designed to target a specific demographic or audience segments. In contrast, viral content is not always intended to be Explicitly advertising or commercial. They are often created by brands or individuals with the intention of entertaining, informing or engaging their audience.”
He explained that it can generate revenue indirectly by increasing brand visibility, driving traffic to a website, or generating leads. In short, the main difference between viral content and paid advertising lies in their motivations and intended effects.
Al-Bilad newspaper alerts various profitable electronic news platforms to the need to be careful, as stipulated in the law concerned with protecting intellectual property rights, regarding the illegality of transferring or quoting the content of this journalistic material, even if the source is indicated.
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