Al Bilad newspaper “Social commerce” is the future of electronic shopping globally – 2024-02-24 12:45:18

Social networking has transformed multiple aspects of people’s daily lives, including how they spend and earn money. When social media meets e-commerce, “social commerce” is born. The Asia-Pacific region pioneered this concept. It was adopted in the United States over the past years, between 2021 and 2023.
Social commerce provides easy ways that simplify the process of buying and selling products on social media platforms to shorten the steps that some consider complicated when making other purchases. This has led to the expansion of this trade and the growth of the sector in a remarkable way as an alternative to shopping. The process is simple. When you start browsing on social networking sites, for example, you come across stores and goods that offer options that suit the buyer’s personality through a video displaying a good or service that may attract the buyer. The site links the product to a basket for the buyer. Ratings and comments can also be displayed, which gives It is more streamlined for customers and requires fewer clicks and navigation, which facilitates the purchasing process instead of some of the complex traditional purchasing processes that require many long procedures such as clicking on different links to access the website.
The number of social shoppers in the United States has risen from approximately 97 million to nearly 107 million, and projections indicate that the total merchandise value of social commerce will reach $150 billion by 2028, nearly double the value estimated for 2024.
Global sales through social media platforms were estimated at about $992 billion in the year 2022, and online purchases through these channels will become more popular in the future, and expectations indicate that the value of social commerce sales will reach about $8.5 trillion by the year 2030.
Thailand has one of the highest shares of social commerce buyers worldwide, and in 2022, nearly nine in ten online shoppers had already purchased through social media platforms, while about 62 percent said they had completed a direct transaction “on the platform.” “.
India and the UAE recorded the second highest adoption rates for social e-commerce, at 86% each. In these countries, purchases on the platform accounted for nearly half of all orders.
“Forrester” discovered that social commerce was widely supported by 29% of the youth segment of society, as consumers under the age of 25 indicated that they completed purchases through social networks without leaving the site or application at least once a week. , compared to 12% of consumers aged 45 to 54 years.

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