A recent report revealed that YouTube leads the Kingdom of Bahrain in the number of users, reaching 1.45 million people at the beginning of this year, while the site indicated that advertisements via YouTube reach 97.2% of the total number of Internet users in Bahrain.
The report indicated that the number of TikTok users in the Kingdom reached 1.18 million users, followed by Instagram with 1.1 million users, then Snapchat with 1.04 million users. The Digital Reality in Bahrain 2024 report also revealed 99% Internet penetration in the Kingdom, indicating that there were 1.48 million Internet users as of January 2024. The report indicated that the number of social media users in Bahrain was 1.45 million users, equivalent to 97.2% of the total population. . It also indicates that the number of active mobile phone lines in Bahrain reached 2.34 million, equivalent to 156.6% of the total population.
Kebios’ analysis shows that the number of Internet users in Bahrain increased by 13,000 users, equivalent to 0.9%, between January 2023 and January 2024.
According to Okla data included in the report, the average internet connection speed for a smartphone via cellular networks is 119.04 megabits per second.
The average connection speed for fixed Internet reached 80.76 Mbps.
Also according to the company’s data, the average Internet connection speed in Bahrain via smartphones increased by 46%, equivalent to 37.51 megabits per second, within one year.
As for fixed Internet connection speeds in the Kingdom, they increased by 32.44 Mbps, equivalent to 67.1%, during the same period.
Decreased social contact
DatarePortal indicates that the number of social media users in Bahrain decreased by 10,000 people, or an average of 0.7%, between January 2023 and January 2024.
Also according to the data, there are 1.28 million users in Bahrain who are 18 years of age and above, which is equivalent to 112% of the total population of 18 years and above in Bahrain. Statistics also show that 39% of social media users in Bahrain are female, compared to 61% of males.
FB
Data indicate that “Meta” (formerly Facebook) had 795.4 thousand users in Bahrain at the beginning of 2024.
Figures indicate that the potential reach of Facebook ads in Bahrain increased by 119,000 people, or 17.6%, within a year. The same data also indicates that the number of users that marketers can reach through ads on Facebook in Bahrain increased by 6,850, or 0.9%, between October 2023 and January 2024. The rate of reaching Facebook ads in Bahrain reached the equivalent of 53.3% of the total population in January. 2024.
Statistics indicate that at the beginning of 2024, 26.5% of the Facebook advertising audience in Bahrain were female, while 73.5% were male.
Youtube
Google statistics show that YouTube had 1.45 million users in Bahrain in early 2024. They also indicate that the rate of access to YouTube ads was equivalent to 97.2% of the total population of Bahrain at the beginning of this year. By other calculations, YouTube ads reached 98.2% of the total Internet user base in the Kingdom. It was also found that 33.2% of the YouTube advertising audience in Bahrain were female, while 66.8% were male. Despite these large numbers, the data also shows that the reach of potential YouTube ads in Bahrain decreased by 10,000 people, equivalent to 0.7%, between the beginning of 2023 and 2024.
Instagram
According to Meta advertising tools, Instagram had 1.1 million users in Bahrain at the beginning of the year 2024. Also according to the company’s figures, the reach of Instagram ads in Bahrain was equivalent to 73.7% of the total population at the beginning of the year. It also shows that 88.9% of the eligible audience in Bahrain will use Instagram in 2024.
At the beginning of this year, 40.7% of the advertising audience on Instagram in Bahrain were female, while 59.3% were male.
The potential reach of Instagram ads in Bahrain increased by 220,000 (25%) between January 2023 and 2024. On a quarterly basis, the company’s data also reveals that the size of the audience for Instagram ads increased by 11,000 (1%) between October 2023 and January. 2024.
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Tik Tok
Figures for the social networking site “Tik Tok” show that the number of users from the Kingdom of Bahrain has reached 1.18 million users, aged 18 years and above in 2024.
Figures indicate that TikTok ads reached 103% of all adults aged 18 and over.
Meanwhile, TikTok ads in Bahrain had an average reach of 79.5% of the local internet user base at the beginning of the year, regardless of age.
In early 2024, 46.4% of the TikTok ad audience in Bahrain were female, while 53.6% were male.
At the same time, figures indicate that the potential reach of ads on TikTok in Bahrain increased by 64,000, or 5.7%, between October 2023 and January 2024.
snap chat
Yellow website data shows that the number of Snapchat users in Bahrain reached 1.04 million users at the beginning of this year. Despite this, the reach of Snapchat ads in Bahrain was equivalent to 69.4% of the total population at the beginning of the year. The reach rate of Snapchat ads in the Kingdom amounted to 70.1% of the Internet user base in the Kingdom.
The numbers also indicate that 46% of the Snapchat advertising audience in Bahrain are female, compared to 53.3% of males.
The potential reach of Snapchat ads in Bahrain increased by 60,000, or 6.2%, between the beginning of 2023 and the beginning of this year.
* LinkedIn
Figures indicated that there are 570,000 LinkedIn members in Bahrain in early 2024.
The numbers indicate that the LinkedIn audience in the Kingdom is equivalent to 38.2% of the total population at the beginning of 2024.
The number of eligible audiences in Bahrain to use LinkedIn is 49.8%, as the site prevents people under the age of 18 from using its platform.
At the beginning of this year, 32.6% of the platform’s advertising audience in Bahrain were female, while the percentage of their audience was male.
The data shows that the potential reach of ads on LinkedIn increased by 80,000, or 16.3%, between the beginning of the year 2023 and 2024.
“X”
Figures indicate that the number of users of the website (X), or what was formerly known as “Twitter,” reached 567.1 thousand people until the beginning of this year in the Kingdom.
The numbers show that the “X” website cannot reach more than 38% of the total population with ads.
The numbers also show that 37.4% of the platform’s audience are female, while 62.6% are male.
The numbers provided by the platform cannot be trusted much, according to the published report, as it is considered one of the platforms that witness the most fake or “non-human” accounts.
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