Africa’s Business Heroes: Madagascar represented at the semi-final in Cairo

Perseverance pays off for Matina Razafimahefa, who is among the 20 best entrepreneurs of the ABH 2024. Her project could be in the top 10 of the competition which awards a prize of 1.5 million USD to the finalists each year.

A major first for Madagascar. The country is represented in the top 20 of the ABH (African Business Heroes) competition. From now on, the name Matina Razafimahefa is synonymous with success and perseverance in the African entrepreneurial landscape. The founder of SAYNA took a giant step forward this year by reaching the top 20 of the prestigious competition. After being ranked among the top 50 in the previous edition, Matina was able to improve her performance, standing out this time among 20,000 candidates from 54 African countries.

Honor. Initiated by the Jack Ma Foundation and Alibaba Philanthropy, the African Business Heroes initiative aims to recognize and support entrepreneurial talent on the African continent. Since its launch in 2019, the competition has distributed USD 1.5 million to the top 10 projects each year. More than just a competition, the ABH offers a platform for entrepreneurs to develop their skills through training, mentoring and networking opportunities, while connecting them to a global entrepreneurial community. This year, Madagascar shines through the success of Matina Razafimahefa, marking the country’s first appearance in the top 20 of this prestigious competition. Her presence among the semi-finalists highlights the strength and resilience of the Malagasy entrepreneurial spirit, and demonstrates that talent and innovation know no boundaries.

Heading for Cairo. This year’s edition also marked a shift towards greater inclusivity. “Over the past five years, the ABH competition has seen increased participation from critical demographic groups, reflecting our commitment to inclusivity”said Zahra Baitie-Boateng, ABH Initiative’s Africa Executive Director. The number of female candidates reached 39%, compared to an average of 30% over the past five years, while North African representation also saw an increase, from 5% to 9%. The 20 semi-finalists, 8 of whom are women, will soon travel to Cairo for the semi-final. Among them, only the top 10 will advance to the grand finale, scheduled for December in Kigali, Rwanda. The finalists will benefit from privileged access to the ABH virtual network, an opportunity to participate in workshops led by thought leaders and influential members of the global entrepreneurial ecosystem. In addition, significant media exposure will increase their visibility, through press releases, articles and interviews.

Inspiring. Matina Razafimahefa embodies the spirit of innovation and determination. Her progression in the African Business Heroes competition inspires not only the Malagasy entrepreneurial community, but also all young Africans who aspire to make a difference. As the competition tightens and the finalists prepare to face the final stretch, Matina continues to demonstrate that perseverance and hard work are the keys to success. On her way to Kigali, Matina Razafimahefa carries with her the hopes and aspirations of an entire continent, proving once again that the African dream is alive and well.

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