Pakistani airline Pakistan Global Airways (PIA) has launched an promoting marketing campaign devoted to the resumption of flights to Europe. The ad, introduced to rejoice the go back of flights to EU nations, featured a picture of an aircraft and the Eiffel Tower in entrance of a French flag with the phrases “Paris, we arrive these days”. This commercial led to a hurricane of discontent, particularly in gentle of earlier accusations of supporting terrorism directed towards Pakistan, Liter.kz reviews with regards to The Day by day Telegraph.
Omar R. Quraishi, a distinguished Pakistani public members of the family professional and previous adviser to baby-kisser Bilawal Zardari, criticized the promotional poster, arguing that such photographs have been beside the point.
“The actual fact of the picture of a airplane heading against an iconic image of Europe may just evoke associations with the tragic occasions of 9/11, when terrorists used planes to assault constructions in america. Did the authors of the commercial no longer remember such conceivable reactions?! – he stated.
PIA airline commercial
This isn’t the primary time that PIA has come below scrutiny for its operations because of scandals. In 2017, she made damaging information after admitting she allowed a flight on which seven passengers have been status within the aisles to turn into overcrowded.
Then again, a extra critical blow to the corporate’s popularity got here in 2020, when a airplane crash close to Karachi ended in a ban on flights to the United Kingdom, US and Ecu Union nations. An investigation discovered that the crash used to be led to by way of pilot error, and it used to be additionally printed that lots of the corporate’s pilots have been the use of faux licenses.
In spite of the entire issues, on January 11, 2025, the airline introduced the resumption of its flights to Europe, which changed into a landmark second for the corporate after a four-year hiatus.
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