Apple begins promoting Vision Pro, similar to iPhone ads

Jakarta

After being unveiled to the public at WWDC 2023, Apple has now confirmed that the Vision Pro headphones will go on sale in the US on February 2, 2024.

The announcement of the first sales of the Vision Pro was made by Apple while many other technology companies were showing off their new products CES2024. Apple has also started promoting the Vision Pro via videos on its YouTube account.

This promotional video is similar to the first promotional video for the iPhone. The promotional title of the Vision Pro is “Get Ready”, which contains video clips from various films and TV series, from Up!, Ant-Man, Star Wars: Episode IV – New Hope, to Iron Man.

Apple made a similar video promoting the first generation iPhone. In the video titled “Hello” Apple collects video clips from films and TV series that show people answering the phone.

In the description of the “Get Ready” video, it states that orders for the Vision Pro are open starting January 19th and will be officially available in stores starting February 2nd. This is Apple’s first product innovation since the launch of the Apple Watch in 2015.

For information, Vision Pro is a headset device priced at USD 3,500 that was first introduced to the public at WWDC 2023. Apple provides lens equipment for vision correction. There is a Zeiss Optics insert that can magnetically attach to the Vision Pro. Users can get it for $99 (readers) and $149 (prescription).

Vision Pro is positioned primarily as an AR device. However, users can switch between augmented reality and full virtual reality using the watch face. The device has no controller, and users can browse rows of app icons by looking at them.

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Users can tap to select, swipe to scroll, and can even issue voice commands. Additionally, the headphones support Bluetooth accessories and allow users to connect a Mac for use within the headphones.

Apple’s new device runs VisionOS, which is capable of displaying a three-dimensional interface that frees applications from the limitations of the display so they can appear side-by-side at any scale. Apple Vision Pro allows users to be more productive, with unlimited screen space, access to their favorite apps and new ways to multitask.

Watch the video “Let’s get to know the combination of M2 and R1 chipsets on Apple Vision Pro”

(asj/fay)

2024-01-10 08:15:34
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