In the Akba Business Club, businessmen discussed the role of marketing in business and the opportunities provided by it, created a marketing strategy model, as well as established new business connections and discussed new business ideas.
The guest of Akba Business Club is Magda Markosyan, the founder-director of “MAROG” company, specialist in marketing communication and management, who identified the trends and models of the industry with the members of Akba Business Club, and talked about the features of marketing.
“One of the features of this meeting is that the businessmen created a marketing strategy on the “test” business and will apply the knowledge gained in their businesses. After each meeting, we have new partnerships and collaborations. businesses have the opportunity to expand connections, as well as to further transform the ideas generated during the discussions into new business ideas,” said Armine Tumanyan, head of Akba Bank’s non-financial services team.
“Marketing is the driving force of business, and if we don’t look at it from a management and strategic point of view, we will face continuous recurring problems. Our goal is to understand what problems each organization faces from its point of view, what goals it has, and what strategy should be developed within its framework. Akba Business Club is a good example of community building and I believe that this format can have a big impact in the field in two or three years and will solve big problems,” said Magda Markosyan, founder and director of MAROG marketing company.
Akba is the first in the banking system to establish a business club in this format in order to develop entrepreneurship and create a new business culture, uniting the Armenian business community and becoming an important platform for exchanging experience and discussing business topics.
“Akba Business Partner” under the sub-brand, SME managers are given the opportunity to acquire new knowledge and tools necessary for management, to establish new business connections, as well as to become members of the business community. “Akba Business Partner” Within the framework of the sub-brand, SME managers can:
- attend free business courses,
- to become Akba Bbusiness club member,
- use sme.acba.am online business of the platform’s capabilities,
- make your own products more recognizable by participating in the “Made by our partners” project.
Akba Business Club is a platform that enables SME managers to establish new business contacts, participate in thematic events, be in the focus of business events, as well as take advantage of special offers provided by partner organizations.
Akba Business Club is the beginning of new perspectives and opportunities for businesses.
The bank is controlled by the Central Bank of Armenia.
More details in the video.
#Marketing #business #management #Akba #Business #Club