Smurfit Kappa supports Moroccan farmers with innovative and sustainable “packaging and cardboard products solutions.”

In a gallery that reflects its constant commitment to “sustainable innovation,” Smurfit Kappa, the global group specialized in the field of packaging, paper and cardboard production, participated in the 16th session of the International Agricultural Exhibition in Morocco (SIAM), held in Meknes, between April 22 and 28. This is in line with the exhibition’s slogan this year, “Climate and agriculture… for sustainable and resilient production systems.”

Commenting on the participation and its details, Mounir Nassiri, General Manager of the “Smurfit Kappa Morocco” group, explained that the latter is “a European and global pioneer in the cardboard or ‘cardboard’ industry.”

The same official continued, explaining in a statement to Hespress: “We are here to highlight and demonstrate our group’s products, which are sustainable and enable our customers to transport their products in the best conditions.” “Also, to demonstrate our innovations that accompany a sustainable industry and add value to our products in Morocco and at the local level.”

“We also created a paper fountain for the first time, with Moroccan decorations, trying to convey the idea that Smurfette Kappa, for the first time in history, invented waterproof paper,” Al-Nasiri highlighted, stating that this came in line with the standards of “the European Union, which recently announced a new law defining who… The types of packaging in which products cannot be exported unless it is recyclable; What made Moroccan farmers face this challenge.”

He concluded his statement by saying: “We came to Siam 2024 with a cardboard product that will enable Moroccan exporting farmers to keep pace with developments without facing any problems or obstructing the arrival of their agricultural products.”

For his part, Amin Sofiani, commercial director of “Smurfit Kappa Morocco,” said in a statement to the electronic newspaper Hespress, that “this is the third time in a row that the group participates in the corridors of the International Agricultural Exhibition in Morocco, in order to keep pace with the Moroccan market and be closer to its customers in the country.” Both the agricultural and industrial fields.”

“In this exhibition, we present innovative solutions and new products developed for the Moroccan market,” Sofiani explained, continuing by clarifying that “60 percent of the electrical energy used in the group’s factory in the Ain Aouda area on the outskirts of Rabat comes from 2,500 environmentally friendly solar panels, in accordance with the green trends of Smurfit Kappa, as well as About recycling wastewater reused in the cardboard manufacturing process.”

The commercial director of the aforementioned group also revealed that “natural gas is actually being used, which gives us a 100 percent environmentally friendly product.”

Once again, the group, which seeks to develop its network in Morocco, stressed its “firm commitment to environmental sustainability by strengthening our relationships with customers and contributing to the comprehensive development of the agricultural ecosystem.”

“Packaging solutions” suitable for the agricultural sector

Smurfette Kappa has strengthened its offering by launching a full range of innovative packaging solutions, which have been added to the company’s existing list of traditional packaging.

Among the main solutions presented at “Siam Meknes” this year, the most prominent product is “Agrolife®”, which is designed to contribute to preserving the freshness of fruits and vegetables for a long period of time, as it works to absorb ethylene emitted from products at all stages of the supply chain; This helps significantly reduce food losses and handling costs. The launch of this innovative solution responds to the challenges of the agricultural food industry, and represents a qualitative and important addition to the Moroccan market in order to combat food waste and promote sustainable practices in the horticultural sector.

With regard to the food sector, a “modern technological solution” known as “AquaStop™” was presented at the exhibition, which is characterized by being completely recyclable, waterproof, provides superior protection against moisture, and maintains the quality and freshness of the products regardless of the environmental conditions.

AquaStop™, as seen by Hespress, was also used to create a Moroccan-inspired water fountain in the heart of the company’s lobby. This application clearly and concretely highlighted to visitors the strength of the AquaStop™ cardboard in resisting water.

Products known for their circular nature

“Promoting more efficient and environmentally friendly agriculture” is a goal that the global industrial group seeks through adopting “Circular By Nature,” which aims to reduce the consumption of natural resources and the environmental impact, as 100 percent of the primary raw materials used in the manufacture of Smurfit Kappa products are based on on renewable and sustainable resources; This reflects its serious commitment to environmental protection and sustainability.

In addition to its ongoing efforts to reduce its carbon footprint, Smurfit Kappa announced, on the sidelines of the International Agriculture Exhibition, its renewed commitment to “ensuring the health and safety of male and female employees, and the sustainability of its products alike, as the company guarantees that the cardboard production process does not pose any risk to the health of individuals or environment, by relying on non-toxic materials.”