89 million promoting effective for phenomena

With the expansion of social media platforms, manufacturers have selected to collaborate with influencers to advertise their merchandise. Social media influencers incessantly advertise merchandise via naturally integrating them into their lives. The Ministry of Trade carefully screens social media phenomena and influencers who make ‘covert promoting’ with out disclosing that they’re taking part with manufacturers.

VIDEO AND MISLEADING ADVERTISEMENTS WERE INSPECTED

Ads and promotions in lots of spaces, from promotions of social media influencers to meals complement and cut price gross sales commercials in virtual channels, had been tested. In some posts, violations reminiscent of containing statements containing well being claims, directing other people to well being products and services reminiscent of clinics, hospitals and docs, selling merchandise which might be prohibited to be marketed, the usage of expressions that exceed the definition of beauty merchandise, and containing statements opposite to the law in meals complement commercials had been detected. On this context, administrative fines had been imposed on influencers who earned source of revenue via ‘covert promoting’, which is a scenario the place the promotion of the services or products isn’t obviously mentioned as promoting.

550 THOUSAND TL PENALTY PER PHENOMENON

An administrative effective of 89 million 59 thousand 840 TL used to be imposed via the Promoting Board within the first 8 months of the yr referring to commercials and equivalent posts made via virtual channels, particularly phenomena, which can be recognized to be very efficient on shoppers’ intake and behaviour patterns. Whilst the executive effective imposed on a phenomenon that marketed in opposition to the law used to be 347 thousand 128 liras remaining yr, this quantity used to be greater via the revaluation fee and changed into 550 thousand 59 liras in 2024.