In planning that strategy changes ofExternal factorsIt’s important. But strategic planning is about the future. Therefore, it is difficult to accurately predict changes in external factors.
The strategy is far-sighted. Faced with the uncertainty of external factors Therefore, the entire strategy is in the form of hypotheses about what will happen in the future, similar to the phrase “if…then” where “if..” is the external factor that changes and ” ..then” is the impact from How will these changes and organizations need to adapt?
So let me try to make a guess.editin important external factors for 2024 in the formdream image To stimulate our reflection and see if…these events actually happen…how will they affect your business? And how should we adapt?
In each dream image, try to close with the message: If…such an event had actually happened. ..And how will your business be affected?
Dream image number 1: If…conflictgeopoliticsIt is still ongoing and expanding. If…the war between Russia and Ukraine continues. If…the conflict situation between Israel and Palestine is not yet peaceful. If…conflict between countries in the world increases and can lead to armed conflicts.
Dream image number 2: If…resultElections in the United States former president Donald Trump Able to overcome interceptions and was elected to return to office again. If…Trump’s policies are even more extreme than in his first term as president. and it’s so extreme that no one is interested in him anymore
Dream image number 3 if..World oil pricesIt remains volatile due to the geopolitical conflict situation.
Dream image number 4 if…Chinese economyStill not recovered It could be the same as 2023 or worse if… in this new year the Chinese economy, which many expect will lead global economic growth, still does not grow as expected.
Dream image number 5 if…foreign tourists (Especially the Chinese) did not return as expected. Due to China’s internal economic problems. If…foreign tourists coming to visit Thailand Emphasis on experiential tourism rather than spending on goods.
Dream image number 6. If…exportGoing abroad has not yet recovered as it did before Covid. Economy of various countries Although it is starting to recover Global inflation is starting to return to normal. But global consumption has not yet returned to its original level.
Dream image number 7. If…Thailand’s economic growthIt is more unequal K-shaped. Some companies or industrial groups have good growth. Some groups won’t grow as much. If…differences in economic growth lead to increased inequality and social difference.
Dream image number 8. If…Bad debt rateamong the general public and small business groups it is constantly increasing. If…the debt collection of these groups increases.
Dream image number 9: If…bringing TO THE For use in both the business world and the general public. Increasingly ubiquitous, artificial intelligence has become a necessity for businesses. Companies that do not adopt AI begin to suffer a competitive disadvantage. But at the same time Investing in artificial intelligence brings both successes and failures.
Dream image number 10. If…the trend in questionCare for the environment Whether it is the issue of climate change or ESG, it has become increasingly necessary for every company. People and consumers are also paying more attention to environmental issues. Which company does not clearly announce its environmental management? they will be overlooked by investors, the public and consumers
The ten dream images For some of you it could be a nightmare. But it was a nightmare. You have to think about it because there are opportunities and possibilities that will happen. What if it really happened Just one thing How will your business be affected? And how should you adapt?
2024-01-03 13:18:00
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