Car Brands and Artificial Intelligence
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Ford: A Bull Symbolizing Strength, Reliability, and the American Spirit
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Tesla: A Cheetah Symbolizing Innovation, Speed, and Visionary Spirit
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Volkswagen: A Farmer Symbolizing Reliability, Versatility, and Friendliness
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Jeep: A Mountain Goat Symbolizing Adventure, Ruggedness, and American Heritage
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Mercedes: A Raven Symbolizing Prestige, Intelligence, and Luxury
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Porsche: A Panther Symbolizing Speed, Luxury, and Precision
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Citroën: A Swan Symbolizing Creativity, Comfort, and French Elegance
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Audi: A Red Deer Symbolizing Technological Advances, Environmental Awareness, and Luxury
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Hyundai: A Fox Symbolizing Adaptability, Affordable Quality, and Smart Design
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FIAT: A Greyhound Symbolizing Italian Style, Speed, and Simplicity
Renault: The Rooster of French Identity, Versatility, and Creativity
Renault is a rooster for its French identity, versatility, and creativity.
Volvo: The Polar Bear of Safety, Robust Engineering, and Environmental Awareness
Volvo is a polar bear for its safety, robust engineering, and environmental awareness.
KIA: The Antelope of Reliability, Modernity, and Respect for the Environment
KIA is an antelope for its reliability, modernity, and respect for the environment.
Skoda: The Beaver of Practical Engineering, Reliable Value, and Simplicity
Skoda is a beaver for practical engineering, reliable value, and simplicity.
Toyota: The Turtle of Reliability, Quality, and Environmental Management
Toyota is a turtle for its reliability, quality, and environmental management.
MINI: The Rabbit of Compactness, Agility, and British Identity
MINI is a rabbit for being compact, agile, and representing British identity.
BYD: The Chameleon of Innovation, Adaptability, and Sustainability
BYD is a chameleon for its innovation, adaptability, and sustainability.
Peugeot: The Peacock of Elegance, Confidence, and Heritage
Peugeot is a peacock for its elegance, confidence, and heritage.
Artificial Intelligence Decodes Car Brands Through Animals
Different brands base the design of their vehicles on nature. It is common to find cars in the market that are inspired by creatures from the jungle or forests to represent different qualities. However, now their personalities have been defined through animals with the help of artificial intelligence.
Gowago Uses AI to Decode Car Brands
The leasing brand Gowago, based in Switzerland, utilized artificial intelligence to decipher market trends. Through this process, they discovered the interests of their clients and designed strategies for social media and corporate communication. As part of their work, they decided to interpret the offerings of car brands through animals.
Discovering Car Brands Through Animal Interpretations
Gowago used artificial intelligence platforms, midjourney and GPT4 Chat, to determine the image that automotive manufacturers project in global markets through the characteristics of animals. This exercise invites reflection on which brand would be the ideal choice to buy based on the characteristics of a specific animal.
Choosing a Car Based on AI Perception
Gowago’s intention was to ask the question: which car would you buy according to the perception that artificial intelligence has of them? This exercise aims to highlight the accurate representation of each brand with a specific animal, as recognized by various automotive media.
Matching Cars with Personalities
When purchasing a car, people consider factors such as price and features. However, many decisions are influenced by specific values or characteristics that individuals seek in a vehicle. They want their new car to reflect their personality, whether it be classic, adventurous, sporty, or business-oriented.
Defining Vehicles by Driver’s Use
Ultimately, the appearance, behavior, and performance of a vehicle are determined by the driver’s use and driving habits. Gowago’s idea aims to spark excitement in discovering the representations of other car brands through the same concept.