The founder of the Invisibobble brand revealed the secret of creating the world-famous spring hair ties. The story was published by the Daily Mail.
Sophie Trelas-Twede from Switzerland invented the new hairpin design at the age of 18 after a university party. According to the rules, it was forbidden to bring anything but clothes to the event and the girl used an unused telephone receiver cord to tie her hair in a bun.
In the morning, the student noticed that she woke up without the headache and tangling of her hair that usually occurs when using regular hair ties. He tells this to his friend, now his business partner, and the pair begin working on a hairpin design.
According to the girl, the first batch of the Invisibobble brand was very unsuccessful, which was a reason for ridicule and criticism from the people around.
Despite this, the couple continues to work on the discovery. Later, they choose a transparent box for packaging, in which three hairpins were placed. They were sold for five pounds. By the time he graduated from university, Trelass-Twede’s company had a turnover of five million pounds.
Now the Invisibobble brand produces many other hair accessories in addition to hair ties. The brand’s range is sold worldwide, generating an annual turnover of £16 million. According to Forbes magazine, Sophie Trelas-Tvede is included in the ranking of the richest Europeans under the age of 30.
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