The Difference in Vision and Values between Meta and Apple’s Metaverse
Meta Criticizes Apple Vision Pro for High Cost and Approach
In a recent meeting with employees, Mark Zuckerberg spoke about Apple Vision Pro – the new mixed reality glasses presented by the company that will arrive in 2024 at $3,499. This price point is seven times higher than the new viewers – Quest 3 – recently confirmed by Meta. During the meeting, Zuck criticised the high cost and approach with which the product is launched.
“I think your announcement really shows the difference in values and vision that our companies bring to this in a way that I think is really important. We innovate to make sure that our products are as accessible and affordable for everyone as possible,” said Zuckerberg, in statements published by The Verge, a medium that was present at the meeting.
Meta’s Quest vs Apple’s Vision Pro
What sets these two companies apart is the design of their devices. Quest is designed for “people to interact in new ways and feel closer” while being active and doing things. In contrast, the new device by Apple showed lonely, remote, and static users, which is totally far from what Meta wants for their product.
“Their presentations were of a person sitting alone on a sofa. That might be the vision of the future of computing, but it’s not the one I want,” said Zuckerberg.
Meta Wants to Try Out Apple’s Vision Pro
Meta’s CEO wants to test the Vision Pro and get a better idea of the device as he highlights that although they have opted for a higher resolution screen and technology for their battery, it has caused the mixed reality viewers to cost seven times more than Quest 3. He also stressed that his company’s idea about the metaverse is “fundamentally social”.
“From what I’ve seen initially, I would say the good news is that there aren’t any kind of silver bullets that they have to the limitations of the laws of physics that our teams haven’t explored and thought about,” he told his staff.
High Price for Apple’s Vision Pro is Justified According to Tim Cook
When Apple launched its first iPhone in 2009, it was priced at $499 for the 4GB version and $599 for the 8GB version which was considered high at the time. For the Vision Pro, the company knows that not everyone will be able to afford it, but they believe that high-quality innovation must come with a high price point.
“You have more than a 4K experience in each eye. Of course, this experience is not free. It costs money to make something like that, but I think it’s still good value for money,” said Tim Cook, Apple CEO, in an interview with Good Morning America.
At the moment, the mixed reality headsets do not have a release date, but they are scheduled to hit the market in 2024 and will only be available in the United States initially.