Apple has just added some eye-catching iPhone accessories and AirTags with the Lunar New Year theme “year of the dragon” on its website, serving Apple fans during the Lunar New Year.
In addition to the new Apple Watch Black Unity 2024 strap, Apple has added a number of year of the dragon-themed accessories to its retail inventory.
Three new products from Mophie and OtterBox allow users to add a touch of Lunar New Year flair to their Apple devices.
OtterBox’s case model is called Lumen Series for iPhone 15.
The first is OtterBox’s case called Lumen Series for iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max. The case is decorated with a dragon image, designed by artist Yulong Lli, highlighting the Dragon’s bold personality, an artistic symbol for the upcoming Year of the Dragon. The Lumen Series also supports charging standards and MagSafe accessories from Apple.
In addition to the Lumen Series, OtterBox also produces a rubber case for AirTag with dragon scale patterns, the three main colors are blue, orange and red.
Lumen Series and rubber case for AirTag.
Lumen Series cases are sold for 49.95 USD (about 1.2 million VND) and rubber covers for AirTag are 19.95 USD (about 486 thousand VND).
Finally, there is Mophie’s dragon version of the backup charger with a capacity of 10,000mAh. This backup charger will be sold for 79.95 USD (about 1.9 million VND) on the Apple Store.
Mophie’s dragon version backup charger with a capacity of 10,000mAh.
Previously, Apple also launched a rare product discount in China, including its latest iPhone.
Accordingly, Apple has not reduced the price of its latest iPhones for many years. But this year, Apple will reduce the price by 500 Chinese yuan (70 USD) for the iPhone 15 series.
Ivan Lam, senior analyst at market consulting firm Counterpoint Research, said the sale comes weeks before the Lunar New Year, the most important annual festival for Chinese people, is expected. will increase Apple’s revenue amid growing competition from local rivals. “Strategic price adjustments will eliminate competitive pressure but will also boost sales growth, especially during the Lunar New Year,” Mr. Ivan Lam shared in a research report on January 15.
