In addition, AI can help press agencies research brand information to implement communication strategies, thereby diversifying revenue sources for the press.
“AI is not an easy-going trend, but has become an inevitable trend and penetrates deeply into life. If applied properly, it will help newspaper editors save a lot of time, human resources, ” Mr. Nhat said.
According to Mr. Nhat, although intelligent and agile, AI still cannot replace humans. Therefore, in addition to investing in costs to bring AI applications to their units, newsrooms should still focus on investing in training and improving the capacity of reporters, editors, and technicians to ensure quality and be able to use AI effectively.
View of the discussion. (Photo: Minh Thu/Vietnam+)
“AI brings more benefits than it takes away from journalism opportunities. That is my short-term vision because in today’s era of technological development, we cannot predict the future too far,” Mr. Nhat said.
Sharing at the seminar, Mr. Dang Pham Thien Duy, Senior Lecturer, RMIT University Vietnam, said that in Vietnam, most AI applications are still in a narrow scope, mainly used to perform specialized tasks. .
“Businesses should approach AI and immediately consider related factors, such as advantages and disadvantages, required resources, regulations, ethical issues and applications, to prepare for the AI wave. ” Mr. Duy said.
The discussion program also featured speakers: Mr. Rishad Patel, co-founder of Splice Media; Mr. Dang Hai Loc, CEO of AIV Group (a start-up company improving news production, consumption and distribution habits in Vietnam); Mr. Tran Vu Nguyen, Chairman of AI Education; Ms. Nguyen Nga Huyen, Lecturer at School of Management and Business – Hanoi National University./.