Apple has become the world’s most valuable brand, while Amazon, which held the leading position last year, has suddenly dropped to fourth place. This is stated in the annual Brand Finance Global 500 survey.
The value of the Apple brand increased sharply by 74% in one year, reaching 516.6 billion dollars, while Amazon’s increased by only 3.2%, reaching 308.9 billion dollars.
Microsoft rose from fourth to second position in the ranking table, registering an increase of almost 78% (up to $340.4 billion). Google remained in third place (18.5% growth to $333.4 billion).
Next are Samsung and Walmart, which have changed places compared to last year. The value of the first brand decreased by 0.3% to 99.4 billion dollars, the value of the second brand decreased by 15% to 96.8 billion dollars.
TikTok rose from tenth to seventh place (up 28% to $84.2 billion), Facebook rose from fourteenth to eighth place (up 28% to $75.7 billion), from eleventh to ninth Deutsche Telekom appeared (16.5% growth to $73.3 billion). They pushed China’s ICBC Bank (up 3.3% to $71.8 billion) from seventh place last year to tenth, and Verizon (up 6.4% to $71.75 billion) from eighth. the 11th.
Deutsche Telekom has become the most valuable telecommunications brand, overtaking Verizon. It also ranks first among all European brands.
The price of the Tesla brand decreased by 12% (up to 58.3 billion dollars), as a result of which in 2023 He immediately dropped from the ninth position to the 18th position of the rating table.
The fastest pace of value growth was shown by the Nvidia brand, which rose from 117th place a year ago to 30th place (163% growth to $44.5 billion).
There are 201 American brands in the Top 500. they account for more than half of the total value, the message states. Apart from US and Chinese brands, only six companies are in the top 30: Samsung, Deutsche Telekom, Mercedes-Benz, Toyota, Shell and Allianz.
#Apple #valuable #brand #world
